1.0Ojahhttps://www.ojah.euMerlin van den Berghttps://www.ojah.eu/author/merlin/rich600338<blockquote class="wp-embedded-content"><a href="https://www.ojah.eu/the-growth-potential-of-the-protein-transition/">The growth potential of the protein transition</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(d,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),c=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]');for(r=0;r<c.length;r++)c[r].style.display="none";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if("link"===t.message)if(s=l.createElement("a"),n=l.createElement("a"),s.href=a.getAttribute("src"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),d.addEventListener("load",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf("MSIE 10"),s=!!navigator.userAgent.match(/Trident.*rv:11\./),n=l.querySelectorAll("iframe.wp-embedded-content");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute("data-secret"))a=Math.random().toString(36).substr(2,10),r.src+="#?secret="+a,r.setAttribute("data-secret",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute("security"),r.parentNode.replaceChild(e,r)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://www.ojah.eu/the-growth-potential-of-the-protein-transition/embed/" width="600" height="338" title="“The growth potential of the protein transition” — Ojah" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://www.ojah.eu/wp-content/uploads/2020/09/5f5b8b92ca338220505266.jpeg1197900Agriculture and livestock farming are responsible for a substantial part of our impact on the environment: globally, these sectors account for some 20% of greenhouse gas emissions (FAO, 2016). In order to meet the climate targets set in Paris, and because it fits in with a healthy diet, the Food Centre and the Health Council of the Netherlands, among others, stimulate the Dutch to reduce their meat consumption and to obtain more protein from vegetable sources. The protein transition is in full swing. What are the biggest challenges for the industry? All kinds of food companies, both established names and new start-ups, are working on the development and sale of vegetable alternatives to meat and dairy. For example, last autumn VION introduced Me-At; a soy-based vegetarian product line. Meat company ...